Researchers say up to 90% of our decisions are based on emotions. One company claims it can tap into those feelings, including your thoughts on COVID-19.
The novel coronavirus is driving panic across the globe. Surprising? Probably not. But there is technology to measure the anxiety; some of it can even assign a score to our reactions. Cognovi Labs uses it to gauge emotion and deliver an outcome.
“If we can identify peoples' underlying emotion when they talk about travel or Nike or politics or whatever, and we can extract those emotions, we should be able to translate that into a motivational score to behavior prediction," said Beni Gradwohl, the CEO of the Columbus-headquartered company.
Cognovi Labs, an emotional analytics company, launched in 2016 prior to four years of developing its core technology. That tech is now referred to by the company is emotional Artificial Intelligence or emotional AI.