Choppin' It Up | AI Splices Up Consumer Connection, Marketing
Brands face an ever-growing challenge in capturing the hearts and minds of their target audience. Understanding the intricacies of emotions and consumer behavior has become a critical aspect of any successful marketing campaign.
In this new episode of Bloomberg Intelligence's Choppin' It Up podcast, our CEO and co-founder of Cognovi Labs, Beni Gradwohl, joins Senior Bloomberg Analyst, Michael Halen, to unravel the secrets behind forming consumer behavior insights using psychology-driven AI. This enlightening discussion sheds light on the recent struggles of big brands like Target, Bud Light, and plant-based meat, while also exploring exciting opportunities for ChatGPT and large-language models in the marketing landscape. Get in touch to learn more about our technology!