Choppin' It Up | AI Splices Up Consumer Connection, Marketing
![](https://static.wixstatic.com/media/8b4b57_b2b0ef0021834094968db7cdc08fcf39~mv2.jpg/v1/fill/w_147,h_147,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/8b4b57_b2b0ef0021834094968db7cdc08fcf39~mv2.jpg)
Brands face an ever-growing challenge in capturing the hearts and minds of their target audience. Understanding the intricacies of emotions and consumer behavior has become a critical aspect of any successful marketing campaign.
In this new episode of Bloomberg Intelligence's Choppin' It Up podcast, our CEO and co-founder of Cognovi Labs, Beni Gradwohl, joins Senior Bloomberg Analyst, Michael Halen, to unravel the secrets behind forming consumer behavior insights using psychology-driven AI. This enlightening discussion sheds light on the recent struggles of big brands like Target, Bud Light, and plant-based meat, while also exploring exciting opportunities for ChatGPT and large-language models in the marketing landscape. Get in touch to learn more about our technology!