The Public’s Emotional Rollercoaster

There is a timeline of Coronavirus related events and there is a timeline of the public’s emotional rollercoaster. One influences the other – facts evoke emotions and, in return, emotions trigger actions and hence new facts.


As the chart shows, measuring the public’s emotional pulse can often provide an early indicator of future outcomes. Our EVENT IMPACT APP on the Bloomberg terminal (type APPS COGNOVI <GO> on the terminal) signaled the first coronavirus related company alert on Jan 23. Two days later, our system flashed a 1,000 time increase in the level of fear. Cognovi Labs’ AI was signalling warning signs when most Americans were still viewing the Coronavirus as someone else’s problem.




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