EXPECT THE UNEXPECTED.

UNDERSTAND THE IMPACT

IN REAL TIME.

Could the event affect company fundamentals?

Our event impact score will provide you the answer.

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Traders, Portfolio Managers

and Analysts

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Leveraging Machine Learning and Behavioral Psychology

to Predict Consumer Behavior

WHY DO YOU NEED US

SITUATION

A company-specific event just

happened.

QUESTION

Do you need to adjust your

investment thesis?

ANSWER

We tell you in real-time whether

the event could impact future

company fundamentals.

HOW WE DO IT

COGNOVI EMOTION AI

combines machine learning with

behavioral psychology to

quantify consumer purchasing

intent.

That's why we are able to separate

out the high impact events - the ones

which change consumer behavior and

affect company's sales - from the

noise.

DATE

COMPANY

MAGNITUDE

TOPIC

IMPACT SCORE

EVENTUAL OUTCOME

6/25/18

228

Moves operations outside US due to tariffs

Impacted future revenues and stock price

7/12/18

92

Socially responsible marketing campaign

Marketing campaign was ineffective, didn’t drive revenues

9/3/18

174

Colin Kaepernick

Ad was controversial, but highly emotional and drove increased sales

11/29/18

30

Massive data 
breach

Consumer did not care, revenue impact was minimal

1/7/19

30

Potential for Dollar Tree to raise prices

Pricing discussions did not change consumer behavior and revenues

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WHAT IS THE CRITICAL INSIGHT

DID AN EVENT HAPEN?

Events are identified as spikes in

company-specific social media

conversations.

HOW IMPORTANT?

The Impact Score indicates

whether the event has a high,

medium or low potential to affect

consumer behavior and thereby

future company sales.

HOW LARGE?

The Magnitude captures the size

of the abnormal conversation (10 is

the minimum threshold for an

event).

FOR FURTHER INFORMATION

CONTACT US

For more information or to

schedule a training session, contact

us at bloomberg@cognovilabs.com

or +1-937-397-2961

COGNOVI EVENT IMPACT APP is

designed to inform your investment

outlook today, weeks if not months

before other fundamental information

becomes available.

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